Press
Reported stories, letters, and trade items, with the outlet and region attached.
Coverage · Werkflow AI
Werkflow Media Monitoring
Werkflow AI powers Werkflow Media Monitoring. It helps your organisation continuously track public mentions of your brand, your executives, your competitors, and your industry across news, social media, broadcast, and digital channels.
Werkflow AI powers Werkflow Media Monitoring. It helps your organisation continuously track public mentions of your brand, your executives, your competitors, and your industry across news, social media, broadcast, and digital channels, including podcasts. Sentiment, topics, a crisis flag, alerts, and reports turn that coverage into something the organisation can act on. It reads coverage you are allowed to read. It does not replace a spokesperson or a wire service.
Teams that need a running view of what is said in public about the organisation, its leaders, its competitors, and its industry.
Desk Company admin IT support Super Admin
Example
What the desk looks like
An example of the Media Monitor desk. Your company name, documents, and numbers appear after you sign in.
Werkflow Media Monitoring · example
- Desk
- Sentiment
- Competitors
- Alerts
- Reports
This morning
- Press A trade title, marked mixed
- Broadcast A morning bulletin, marked critical
- Podcast An interview clip, marked positive
What is collected
Public mentions are collected continuously across news, social media, broadcast, and digital channels.
Social
Threads and short video that move past a quiet baseline, kept as excerpts.
Broadcast
Radio and bulletin mentions with the clock time, so a morning hit and an evening rumor stay distinct.
Podcast
Interviews and clips that can be shared inside the organisation.
Reading the pile
Filters exist so a broadcast rumor is not buried under praise.
Channel and sentiment
Filter by press, social, broadcast, or podcast, and by sentiment: positive, mixed, or critical.
Brand, leaders, competitors, and industry
Topics and a competitor view cover the brand, an executive, a rival, and the industry, including a phrase that should not pass quietly.
Crisis
A crisis flag when the pile needs to be treated as one incident.
Alerts and reports
The tracking turns raw coverage into a report the organisation can act on.
Alerts and insights
Alerts you define, and an insights view beside the feed.
Reports
Reports on screen, a print view, and export to CSV or Excel.
Companies and sign-in
Each company keeps its own desk, branding, and people.
The company
Company branding, users, and a plan. IT support can reset a password. Super Admin runs the platform console for companies, roles, and API keys.
Sign-in
Sign-in uses a username or email and includes a verification step.